You think nothing of dropping $100 or more on a pair of running shoes. Ditto for the considerable sums you've invested in compression tights, hydration vests, and anything else that helps you conquer your own personal mountains. But what about your socks? Small as they are, they're probably more responsible for your (dis)comfort than anything else you work out in. If they don't fit properly, welcome to Blister City; if they don't handle moisture well, you're looking at a long, cold day on the trail.
Fear not. Whether you're a boot-camp addict, an ultrarunning aficionado, or a twice-a-week jogger, there's a sock for you. We've sifted through the seemingly unending variety of cut and cushion—and, yes, color—to find options well worth their price tags. Your feet are in good hands.
Updated August 2021: We've added the latest and greatest threads from Tracksmith, Swiftwick, and Zensah. Adrienne So and Peter Rubin have also contributed to this guide.
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